An IoT company seeking to scale wanted continuing access to experienced operating advice. Leadership faced decisions about hardware and recurring revenue, vertical market priorities, pricing, and how to grow through direct sales and channel partners. It wanted people who had faced similar choices to challenge its thinking as the business evolved.
Our approach assembles an advisory group with relevant experience in IoT, connectivity, and adjacent markets. Discussions focus on current decisions, connecting product strategy and monetization to customer needs, partner economics, and execution requirements. Topics include connectivity sourcing, product roadmap priorities, sales channels, and organizational development, with targeted support between sessions as questions arise.
The objective is to help leadership concentrate resources on the products, markets, and partnerships most likely to support durable growth, drawing on experience beyond its internal team.